Sacrée histoire
Willy Guinchard, François, Christian, Martin…
Four generations have succeeded each other since 1919 at the very heart of the Alps and have been producing quality dairy products reminiscent of our childhood.
Sacré Willy has always thrived on good products and doing things well and has been transforming Alpine milk for almost 100 years!
Founder of the first dairy in the village of Gorgier, Willy collected milk and produced butter and Tomme cheese.
Willy’s son François is both a Master Dairy Producer and a genius when it comes to designing and developing manufacturing processes. He set up his first dairy product company in France in 1952.
Willy’s grandson Christian becomes Master Dairy Producer by the age of 16. He is a constant innovator forever striving to cause an upheaval in habits. An entrepreneur at heart, he creates “Sacré Willy” in 2009 to concoct recipes that are reminiscent of his childhood and grandfather.
Willy’s great grandson Martin was brought up on quality products and is highly demanding when it comes to quality and taste. Being born between two milk churns and having graduated from business school, he chooses to follow in his predecessor’s footsteps and enters the Ecole de Laiterie de Grangeneuve (Switzerland). He joins Sacré Willy in 2012 to continue writing the family story.
Willy gradually becomes a household name thanks to a truly novel idea in the area: he starts doing rounds with a van in the Béroche district and sells his dairy and products and delicacies to the local villagers.
The dairy is initially set up in a refurbished bar equipped with a cold room. The word gradually gets around town that the yogurt produced there is of exceptional quality and almost unrivalled unctuousness. The company prospers, production increases, and François creates new innovative products including the first yogurt with pieces of fruit.
Two years later, Christian’s keen interest in the health benefits of his products leads to the launch of the production of the first baby yogurt with preservative-free fruit purée.
It is a huge success and the company becomes a reference in terms of quality products.
Founder of the first dairy in the village of Gorgier, Willy collected milk and produced butter and Tomme cheese.
Willy’s son François is both a Master Dairy Producer and a genius when it comes to designing and developing manufacturing processes. He set up his first dairy product company in France in 1952.
Willy’s grandson Christian becomes Master Dairy Producer by the age of 16. He is a constant innovator forever striving to cause an upheaval in habits. An entrepreneur at heart, he creates “Sacré Willy” in 2009 to concoct recipes that are reminiscent of his childhood and grandfather.
Willy’s great grandson Martin was brought up on quality products and is highly demanding when it comes to quality and taste. Being born between two milk churns and having graduated from business school, he chooses to follow in his predecessor’s footsteps and enters the Ecole de Laiterie de Grangeneuve (Switzerland). He joins Sacré Willy in 2012 to continue writing the family story.
Willy gradually becomes a household name thanks to a truly novel idea in the area: he starts doing rounds with a van in the Béroche district and sells his dairy and products and delicacies to the local villagers.
The dairy is initially set up in a refurbished bar equipped with a cold room. The word gradually gets around town that the yogurt produced there is of exceptional quality and almost unrivalled unctuousness. The company prospers, production increases, and François creates new innovative products including the first yogurt with pieces of fruit.
Two years later, Christian’s keen interest in the health benefits of his products leads to the launch of the production of the first baby yogurt with preservative-free fruit purée.
It is a huge success and the company becomes a reference in terms of quality products.
